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Executive Profiles

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Jeff Polovick

Founder and Board Member

Jeff Polovick is the Founder and is currently a member of the Board of Directors for DRIVING FORCE, one of Canada’s largest independent vehicle rentals, sales and leasing companies. Jeff started the business in 1978 as Grove Rentals and Leasing, working out of a service station in Spruce Grove, Alta. Described as a perennial force in business and community leadership, Jeff speaks at business-oriented forums and has been an active supporter of the Rotary Fort Edmonton Legacy Project. He is a member of Junior Achievement’s Alberta Business Hall of Fame and he has been honoured with numerous awards, including the Queen Elizabeth Diamond Jubilee Medal in recognition of his volunteerism.

Mark Nolin

President & CEO

To Mark, service is the key to exceeding customer expectations in the car industry. Mark joined DRIVING FORCE in 1993 and has grown with the company as a Branch Manager, General Sales/Asset Control Manager, Chief Operating Officer, Senior Vice President and President. A graduate of the University of Alberta, his continuing education through numerous industry programs and years of observation within the commercial vehicle market have allowed Mark to leverage the unique DRIVING FORCE business model. A strong believer in community involvement and support, Mark champions charities for homeless and at-risk youth, as well as mental health and brain injury organizations.

Ayman Ammoura

Chief Innovation Officer, Chief Operating Officer

Ayman has nearly two decades of experience in the automotive industry, including Dealership Management and various auto rental leadership roles. He joined the DRIVING FORCE Executive Team in 2007, transitioning to the Chief Information Officer role in 2009. He took the position of Chief Operating Officer in 2014 before also assuming the Chief Innovations Officer title in 2018. He holds both a B.Sc. in Computing Sciences and Mathematics and a M.Sc. specializing in Data Mining within Distributed Databases. He also served three years as a published, award-winning author at the University of Alberta.

Jacob Coonan

Chief Financial Officer

Jacob’s professional career began at KPMG where he spent over 8 years in progressively more senior roles, with a focus on providing assurance services to publicly listed entities and large private companies. Jacob then made the move to the corporate world and joined McCoy Global, a TSX listed international oil & gas equipment and service provider, as VP Finance and shortly thereafter as CFO. At McCoy Global he worked closely with the executive team to expand internationally, restructure operations and upgrade back-office systems and infrastructure.

Outside of work Jacob enjoys spending time with his young family, volunteering to coach hockey and soccer, and taking on numerous projects at the lake.


Tammy Hamilton

Senior Vice President

With a background covering several different transportation service industries, Tammy taps into her experience to provide leadership, guidance and support to our operational team. She ensures that the company’s strategic goals are fulfilled while our DRIVING FORCE culture is maintained and developed across the company’s diverse locations. She also shares her experience with the business community at large; she has spoken to business groups on the value of women in executive roles.

Mark Dobko

Vice President, Business Development & Fleet Management

With DRIVING FORCE, Mark has been able to use his experience and education to grow with the company and increase his level of responsibility. He was an integral part of the company’s successes in Fort McMurray as former Branch Manager, and continued as a vital team member as Edmonton Area Branch Manager before being designated Vice President of Business Development & Fleet Management.

Dona Baker

Director, Culture and Integrity

With an extensive knowledge of organizational systems and a decade of experience at DRIVING FORCE, Dona helps us maintain our corporate structure and the customer-first focus for which DRIVING FORCE is well known. She’s dedicated to expanding her knowledge base, and she brings this growth mindset to every activity involving our DRIVING FORCE culture at every level.

Sandra Green

Director, Communications and Marketing

Sandy has over twenty years’ experience in senior leadership roles. She brings a wealth of experience in strategic planning and specializes in change-management. Sandy takes a solutions-based, data-driven approach to work. She prides herself on her excellent communication and team-building skills. She holds an Master’s degree in Communications and has been trained as a professional accountant. 

Marcy Watt


Marcy has been with DRIVING FORCE since 1990, serving the company for an impressive three decades. She holds both federal and provincial credentials as a Certified General Accountant, and she has an admirable track record for building and maintaining a fun yet productive atmosphere with her dedicated team.



On March 17, 2018, DRIVING FORCE staff donned their finest “70s wear” to celebrate the

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